Discussion on Strategies of Crisis Management in University Under the Background of Social Media

Xu Wenting

doi:doi:10.11648/j.sjedu.20190701.13

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Discussion on Strategies of Crisis Management in University Under the Background of Social Media

Xu Wenting

Published in Science Journal of Education (Volume 7, Issue 1)

Received: 18 January 2019 Published: 28 April 2019

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Abstract

Social media plays an increasingly important role in the dissemination and response of crisis events in university. On the one hand, social media has brought positive influence to crisis management in university. On the other hand, under the environment of social media, the crisis management in the university is facing a new predicament. Take into account this, the paper begins with clarifying the connotation of crisis management in university, and discusses strategies from four aspects. Specifically, these strategies are as follows: cultivating the crisis management consciousness of university administrator, improving media literacy of university administrator, perfecting the monitoring mechanism of network public opinion and establishing the instant processing mechanism of Microblog platform. Through these strategies, it is expected to improve the ability of the university to implement crisis management under the background of social media, so as to promote the harmonious, stable and healthy development of the university.

Published in	Science Journal of Education (Volume 7, Issue 1)
DOI	10.11648/j.sjedu.20190701.13
Page(s)	14-18
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2019. Published by Science Publishing Group

Keywords

Social Media, Crisis Management in University, Strategy

References

[1]	Chang Yang. Study on the Crisis Management of Chinese Universities in the Media Era [D]. Xi’An: Chang'an University, 2017.
[2]	Xiao Yanqun. Present situation and Countermeasures of crisis Management in Universities [J]. Think Tank Era, 2018 (24): 32-33.
[3]	Ji Baocheng. On the crisis management of colleges and universities from the prevention and control of SARS [J]. Research on higher Education in China, 2003(8):3-6.
[4]	Li Xiaoli. On crisis management in colleges and universities [J]. Network wealth, 2010(17):70-71.
[5]	Wang Xiangjun. Research on problems and countermeasures of crisis management in colleges and universities [D]. WuHan: Huazhong Normal University, 2013.
[6]	Chen Shihua. Research on government network crisis management under the background of social media [D]. Wuhan: Central China Normal University, 2012.
[7]	Wang Guojun. Challenges and countermeasures of university crisis management under new media environment [J]. Jiangsu higher education, 2015(2):51-53.
[8]	Sun Liang. Research on the application of network media in the process of university crisis management [M]. Shang Hai: Shanghai Jiao Tong University, 2013.
[9]	Wang Yangyang. Crisis management in colleges and universities: an analysis based on network media [D]. Nanjing: Nanjing University of Information Science & Technology, 2013.
[10]	Zhang Ling. Media literacy education——A field to be solved and developed [J]. Modern communication, 2004(4):101-102.
[11]	Xu Jianghong. Research on the response of internet public opinion in colleges and universities based on big data [J]. The Party Building and Ideological Education in Schools, 2017(23):44-46.

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Xu Wenting. (2019). Discussion on Strategies of Crisis Management in University Under the Background of Social Media. Science Journal of Education, 7(1), 14-18. https://doi.org/10.11648/j.sjedu.20190701.13

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Xu Wenting. Discussion on Strategies of Crisis Management in University Under the Background of Social Media. Sci. J. Educ. 2019, 7(1), 14-18. doi: 10.11648/j.sjedu.20190701.13

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AMA Style

Xu Wenting. Discussion on Strategies of Crisis Management in University Under the Background of Social Media. Sci J Educ. 2019;7(1):14-18. doi: 10.11648/j.sjedu.20190701.13

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@article{10.11648/j.sjedu.20190701.13,
  author = {Xu Wenting},
  title = {Discussion on Strategies of Crisis Management in University Under the Background of Social Media},
  journal = {Science Journal of Education},
  volume = {7},
  number = {1},
  pages = {14-18},
  doi = {10.11648/j.sjedu.20190701.13},
  url = {https://doi.org/10.11648/j.sjedu.20190701.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjedu.20190701.13},
  abstract = {Social media plays an increasingly important role in the dissemination and response of crisis events in university. On the one hand, social media has brought positive influence to crisis management in university. On the other hand, under the environment of social media, the crisis management in the university is facing a new predicament. Take into account this, the paper begins with clarifying the connotation of crisis management in university, and discusses strategies from four aspects. Specifically, these strategies are as follows: cultivating the crisis management consciousness of university administrator, improving media literacy of university administrator, perfecting the monitoring mechanism of network public opinion and establishing the instant processing mechanism of Microblog platform. Through these strategies, it is expected to improve the ability of the university to implement crisis management under the background of social media, so as to promote the harmonious, stable and healthy development of the university.},
 year = {2019}
}

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TY  - JOUR
T1  - Discussion on Strategies of Crisis Management in University Under the Background of Social Media
AU  - Xu Wenting
Y1  - 2019/04/28
PY  - 2019
N1  - https://doi.org/10.11648/j.sjedu.20190701.13
DO  - 10.11648/j.sjedu.20190701.13
T2  - Science Journal of Education
JF  - Science Journal of Education
JO  - Science Journal of Education
SP  - 14
EP  - 18
PB  - Science Publishing Group
SN  - 2329-0897
UR  - https://doi.org/10.11648/j.sjedu.20190701.13
AB  - Social media plays an increasingly important role in the dissemination and response of crisis events in university. On the one hand, social media has brought positive influence to crisis management in university. On the other hand, under the environment of social media, the crisis management in the university is facing a new predicament. Take into account this, the paper begins with clarifying the connotation of crisis management in university, and discusses strategies from four aspects. Specifically, these strategies are as follows: cultivating the crisis management consciousness of university administrator, improving media literacy of university administrator, perfecting the monitoring mechanism of network public opinion and establishing the instant processing mechanism of Microblog platform. Through these strategies, it is expected to improve the ability of the university to implement crisis management under the background of social media, so as to promote the harmonious, stable and healthy development of the university.
VL  - 7
IS  - 1
ER  -

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Author Information

Xu Wenting

School of Education and Psychological Sciences, Sichuan University of Science & Engineering, Zigong, China

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APA Style

Xu Wenting. (2019). Discussion on Strategies of Crisis Management in University Under the Background of Social Media. Science Journal of Education, 7(1), 14-18. https://doi.org/10.11648/j.sjedu.20190701.13

Copy | Download

ACS Style

Xu Wenting. Discussion on Strategies of Crisis Management in University Under the Background of Social Media. Sci. J. Educ. 2019, 7(1), 14-18. doi: 10.11648/j.sjedu.20190701.13

Copy | Download

AMA Style

Xu Wenting. Discussion on Strategies of Crisis Management in University Under the Background of Social Media. Sci J Educ. 2019;7(1):14-18. doi: 10.11648/j.sjedu.20190701.13

Copy | Download

@article{10.11648/j.sjedu.20190701.13,
  author = {Xu Wenting},
  title = {Discussion on Strategies of Crisis Management in University Under the Background of Social Media},
  journal = {Science Journal of Education},
  volume = {7},
  number = {1},
  pages = {14-18},
  doi = {10.11648/j.sjedu.20190701.13},
  url = {https://doi.org/10.11648/j.sjedu.20190701.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjedu.20190701.13},
  abstract = {Social media plays an increasingly important role in the dissemination and response of crisis events in university. On the one hand, social media has brought positive influence to crisis management in university. On the other hand, under the environment of social media, the crisis management in the university is facing a new predicament. Take into account this, the paper begins with clarifying the connotation of crisis management in university, and discusses strategies from four aspects. Specifically, these strategies are as follows: cultivating the crisis management consciousness of university administrator, improving media literacy of university administrator, perfecting the monitoring mechanism of network public opinion and establishing the instant processing mechanism of Microblog platform. Through these strategies, it is expected to improve the ability of the university to implement crisis management under the background of social media, so as to promote the harmonious, stable and healthy development of the university.},
 year = {2019}
}

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TY  - JOUR
T1  - Discussion on Strategies of Crisis Management in University Under the Background of Social Media
AU  - Xu Wenting
Y1  - 2019/04/28
PY  - 2019
N1  - https://doi.org/10.11648/j.sjedu.20190701.13
DO  - 10.11648/j.sjedu.20190701.13
T2  - Science Journal of Education
JF  - Science Journal of Education
JO  - Science Journal of Education
SP  - 14
EP  - 18
PB  - Science Publishing Group
SN  - 2329-0897
UR  - https://doi.org/10.11648/j.sjedu.20190701.13
AB  - Social media plays an increasingly important role in the dissemination and response of crisis events in university. On the one hand, social media has brought positive influence to crisis management in university. On the other hand, under the environment of social media, the crisis management in the university is facing a new predicament. Take into account this, the paper begins with clarifying the connotation of crisis management in university, and discusses strategies from four aspects. Specifically, these strategies are as follows: cultivating the crisis management consciousness of university administrator, improving media literacy of university administrator, perfecting the monitoring mechanism of network public opinion and establishing the instant processing mechanism of Microblog platform. Through these strategies, it is expected to improve the ability of the university to implement crisis management under the background of social media, so as to promote the harmonious, stable and healthy development of the university.
VL  - 7
IS  - 1
ER  -

Copy | Download